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What Matters: Caring Conversations About End of Life is a collaboration between the Marlene Meyerson JCC Manhattan, The New Jewish Home, and the Center for Pastoral Education at the Jewish Theological Seminary, made possible by our founder, funder, and partner, Plaza Jewish Community Chapel, Inc. and support from UJA-Federation of New York. This initiative builds upon Respecting Choices, a program with proven success nationwide. In La Crosse, WI, where Respecting Choices began, 96 percent of the residents have an advance care plan; the national average is 25 percent.